Fall 2004
FAIR TRADE IN THE NEWS

Fair Trade for Thanksgiving
Thanksgiving is around the corner, and Co-op America, Oxfam America, the Chicago Fair Trade Coalition, and the Fair Trade Resource Network are sponsoring a campaign to bring more Fair Trade products into supermarkets and stores. The campaign culminates on November 20, one of the busiest grocery shopping days of the year.

Click here to learn what you can do: Co-op America and Oxfam America

FAIR TRADE HAPPENINGS
The Results are in: Fair Trade Month Was a Huge Success!
A heartfelt thanks goes out to all of you who helped make Fair Trade Month an incredible success! October was a month long celebration: designed to raise consumer awareness via national and regional media outreach, retail promotions, and consumer events. Fair Trade Month was TransFair’s largest-ever national consumer outreach campaign. By all accounts, Fair Trade Month effectively spread the word to five million potential new consumers. Eight farmers visited seven cities on both coasts and in the American heartland; clients, chefs, and community groups participated – and the media rushed to report it!

Click here
for more details >


Pura Vida’s John Sage speaks at Seattle U with Arminda Trochez from Nicaragua, Bon Appetit’s Buzz Hofford and Chauncey Burke from the Business School.

FRIENDS OF FAIR TRADE
Trinity Entrepreneurs Choose Fair Trade
Trinity Episcopal Cathedral in Phoenix, Arizona opened its own Fair Trade Café on October 1, serving Fair Trade Certified coffees from the Pura Vida Coffee Company. The café is a project of the Cathedral Center for the Arts, part of the cathedral’s commitment to the city’s cultural community. In addition, the café hosts meetings, poetry slams, fundraisers, and book clubs. Stop by and participate in community! Read more here>
Lutherans Surpass 90-Ton Challenge
Lutherans across the U.S. love Fair Trade Certified coffee in a big way—more than doubling Fair Trade Certified coffee purchases during the last year to a grand total of 99.04 tons! The joint partnership of Lutheran World Relief (LWR), Women of the Evangelical Lutheran Church in America (ECLA), and Equal Exchange engaged 4300 Lutheran parishes and organizations as well as countless households. Lutherans will keep “pouring justice to the brim” as the LWR Coffee Project continues to support a fair price and quality of life for farmers. Read more here>
Winning Campus Strategies
At the Massachusetts Institute of Technology, the foodservice provider responsible for all community dining establishments carrying Green Mountain coffees announced a switch to 100% Fair Trade Certified coffee in the Fall of this year. The decision was made after Students for Labor Justice created a big buzz on campus with a high-visibility "Got Fair Trade?" poster campaign involving students, faculty and staff. The group also organized a Fair Trade Week during which they held teach-ins, gave out samples of coffee, and collected over 500 comment cards requesting Fair Trade. Click here to create your own campus campaign>

Foundations Find Much to Support in Fair Trade
TransFair appreciates recent grant support from the Presbyterian Hunger Program and The Friedman Family Foundation. Both organizations share TransFair’s commitment to systemic social change and addressing the root causes of poverty. TransFair is also deeply grateful to an anonymous donor through the Rudolf Steiner Foundation Global Community Fund for a generous grant in support of our Fair Trade work.
FROM THE FARMERS...
Medical Insurance and Women’s Empowerment in Guatemala
ASOBAGRI, GUAYA’B, and Manos Campesinas are three Fair Trade cooperatives in southwestern Guatemala that represent a total of more than 2,000 members, the majority of whom are indigenous. As a result of revenue from Fair Trade, the three co-ops have invested in numerous social and organic production projects in their respective communities. For example, ASOBAGRI and GUAYA’B developed medical insurance programs for members and families, while Manos Campesinas encouraged women’s empowerment through the cooperative, resulting in a women’s group that now roasts and sells its own coffee to local markets. All three cooperatives have joined together in an informal consortium called La Tabla. Their goal is to install a new quality control infrastructure and increase their organic production by 20% for the 2004-05 harvest.
COMPRAS: Strength in Numbers
Unión Majomut, Mas Café, Unión de Ejidos San Fernando, and CESMACH are four Fair Trade coffee cooperatives in Chiapas, Mexico that joined forces in 2001, creating the export entity COMPRAS. COMPRAS helps all 7,800 members of these co-ops export their coffee on Fair Trade terms to Europe, Japan, and the United States. By the end of the 2004-2005 harvest season COMPRAS anticipates to export more than 200 containers, 50% of which will be organic.
With revenue from Fair Trade sales, all four cooperatives consult a team of experts to assist with production techniques, provide credit for their co-op members, and support women’s groups and education programs within the community. COMPRAS is looking to increase its sales to the U.S. market with a strong eye to strengthen quality control and training programs.

Click here to learn more about Fair Trade’s impact on farming families worldwide
FALL RECIPE

Upside Down Banana-Espresso Coffee Cake by PCC Natural Markets

For the Caramel
4 tablespoons butter
3/4 cup brown sugar
1 basket raspberries

In the bottom of a 9 inch spring form or deep cake pan, spread the butter and brown sugar evenly. Distribute the raspberries over the surface of the brown sugar.

For the Coffee Cake
3/4 cup softened butter
1-1/2 cups granulated sugar
3 eggs
4 mashed ripe Fair Trade Certified bananas
1 teaspoon vanilla extract
1 shot Fair Trade Certified espresso
3 cups flour
1-1/2 teaspoons baking soda
1 teaspoon baking powder
1 teaspoon salt

Cream butter and sugar together. Add one egg at a time, beating till smooth. Blend in mashed bananas, vanilla and espresso.

In second bowl, stir flour with baking soda, baking powder and salt. Add to banana mixture, stirring only to moisten. Turn the batter into the caramel coated pan and spread it evenly. Cook at 350 for about 35-45 minutes, or until a skewer inserted in the center comes out clean.

Let the cake rest for about 1 minute, and invert it onto a serving platter. Dust with sweetened Fair Trade Certified cocoa or cinnamon/powdered sugar.

FAIR TRADE AND YOU

Buy Fair Trade Certified™ products
Learn more about Fair Trade
Get involved!


Photos: TransFair USA, Scott Chernis

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